BuzzFeed Inc - NYC
Head of Product Design | 2022-2023
Led team of 10 (designers, managers and research) across BuzzFeed, HuffPost and Tasty web and app experiences. Provided design direction on all BuzzFeed Inc internal and consumer-facing products. Streamlined the design process, resulting in increased velocity without compromising quality. Partnered with Product, Engineering and Data leadership on staffing, operations, quarterly planning, budget and tech team culture.
Sr. Director of Product Design | 2021-2022
Managed 8 (of 18) designers and design managers across HuffPost, BuzzFeed and Tasty web and app experiences. Provided design direction, guidance and feedback from early stages through delivery. Provided guidelines around feedback to prevent design by committee. Supported designers in their career development, providing opportunities for growth and mentorship.
Director of Product Design | 2021
Joined BuzzFeed via HuffPost acquisition. Managed 6 (of 18) designers across HuffPost, BuzzFeed and BuzzFeed News web and app experiences. Main objectives: Engagement, Retention, Revenue. Co-led the 18 person Product Design org working across 12+ product areas. Updated the hiring process to be more inclusive of candidates with untraditional backgrounds and different skill sets.
Product areas: BuzzFeed.com Homepage redesign, Content Management Systems, BuzzFeed ios App, Brand Partnerships, Shopping, Paid Features, Games, HuffPost Voices, HuffPost Opinion, 2022 Midterm Elections
Verizon Media - NYC
Head of Product Design, HuffPost | 2020
Managed a team of 6 designers, responsible for HuffPost web and native app experiences. Collaborated with Yahoo! News to create a shared experience for the 2020 Primary and Presidential Election, optimizing our time and resources while creating an experience that felt native to both Yahoo and HuffPost users.
Head of Product Design, HuffPost and Tumblr | 2019
After HuffPost was acquired by Verizon, I had the opportunity to work with additional brands and products within our parent company. In 2019, I began leading Product Design at Tumblr, where I improved team processes and strengthened collaboration with Product and Engineering partners.
Product areas: Large-scale web and app redesign, 2020 Primary and Presidential Elections, subscriptions, General Data Protection Regulation (GDPR), group chat
HuffPost - NYC
Sr. Director of Product Design | 2015-2018
Director of Product Design | 2014-2015
Art Director | 2012
Led Product Design of HuffPost's digital experiences across all platforms. Led the vision for a total brand and product redesign across our US and 10+ international editions. I collaborated with Product and Engineering leadership to shape product roadmaps to support editorial needs and business initiatives.
Product areas: HuffPost.com and native app redesign, HuffPost LIFE, content management system, editorial curation tools
Behavior Design - NYC
Visual Design Lead | 2007-2012
Lead Visual Designer on award winning sites including HBO’s Game of Thrones Viewers Guide, BusinessWeek.com, MoMA: Picasso Guitars 1912-1914 and Cooper Union