The BuzzFeed product design team creates web and app experiences across BuzzFeed, HuffPost, Tasty, and internal content systems and tools.
BuzzFeed Community
BuzzFeed has a vibrant community of users who are deeply engaged in a variety of content. The most loyal users create user-generated content (UGC) leading directly to increased pageviews and revenue. As social traffic became more unpredictable, it was essential to focus on increasing the connection between users and staff on BuzzFeed O&O, building on existing community and making the platform a more fun, safe and social experience.
The new experience better highlights community features, benefits, and user-generated content. This update increased awareness and participation in the BuzzFeed Community, user engagement and retention through targeted promos, and improved SEO ranking for relevant keywords, attracting new users through organic search.
BuzzFeed Creator Network
BuzzFeed has had a successful creator program for 5+ years. The program benefits Creators interested in boosting their visibility, particularly to potential sponsors. By scaling the number of Creators in the program, there was an opportunity to increase Creator branded content revenue by 20%. Through close collaboration with our internal Sales team and external Creators, we resolved some of the challenges and reduced the overhead of scaling up the network. As a result, the number of Creators and branded content partnerships has more than doubled in 12 months.
DESIGN CREDITS
Leah Dulber
Angela Medina
Creator Network
Community